Utilizing IG for live shows has become more and more popular amidst users who want to interact with their audience live. IG Live is a feature that allows people to stream real-time footage that can be viewed by their own viewers at that very moment. Numerous influencers, brands, and celebrities have adopted Instagram's real-time feature to connect with their own supporters on a more personal basis. Try using IG Live to broadcasting unique content and building a deeper bond with your followers.